Wednesday, March 13, 2013

3 Is Logo Design a Corporate Identity of the Business or a Part of It?

Logo is a visual identity that represents a business in the market. The dictionary meaning of logo design is a symbol, sign or emblem. Businesses use distinctive symbols and typefaces to create a logo that represents their business. But, is it apt to build the corporate identity of the brand? Well it is not. Usually people do not understand the difference between visual identity and corporate identity and use them interchangeably.

Corporate identity is the image built through consumer experience. A consumer goes through a complete cycle to consume your products or services. During this process, he/she interacts with your brand and develops a perception. This perception builds your corporate identity. Logo is a mark that is used to identify a brand in the sea of various other businesses.

Logo acts as the name of the person whereas the corporate identity entails the description of the organization. It contains the products, vision, values, and goals of the brand. The logo is only a symbolic representation of the corporate identity.

The logo creates a recognizable and identifiable image of the company whereas the corporate identity tends to develop user experience and brand positioning. Logo is just a badge of the company while the corporate identity is the whole experience that the consumer will go through to understand what brand stands for.

The logo uses the color, layout, and text in an intelligent way to develop the visual identity of the brand however; corporate identity is a combination of various marketing strategies and tools that develop the brand image.

A logo creates a visual image of the brand that needs to be consistent with the corporate identity. Logo creates a recognizable identity of the brand and increases the brand recall. It also helps the consumer to connect with the company and understand the values of the company. It can also build global understanding as images hold same message to people speaking different languages and do not need translation.

A logo contains the core message of the organization but a corporate identity is a fusion of various key messages that affects the purchasing decision of the consumers. A favorable brand image will develop brand loyalty whereas a good logo will result in brand recognition.

Logo is a single element that represents the organization but corporate identity includes elements such as corporate colors, logo design, corporate culture, marketing, collateral, and stationery that communicate the brand message.

This makes corporate identity an umbrella of which logo is a part. It is the most important element of corporate identity because through logo, consumers identify a brand. It gives a recognizable and memorable identity to the company.

Wednesday, March 6, 2013

2 3 Things That Will Make Your Website Attractive

For people like us, prettier is equals to better but for designers it is a superficial approach for designing a website. Designers follow an in-depth strategy when creating a website as many aesthetically strong websites can result into poor user experience. If the colors or graphics are poorly used then they can compromise the usability of the website. So the question remains the same, how can we develop a website that attracts the visitors?

To establish a great user interface, a designer does not have to go for bare bones. Even if the designer goes for bare bones, he may end up with a website that has decreased usability. It is because if he had not rightly placed the elements of a website then the user interface will be poor. This means that either of the approach can fail to engage the visitors as eye candies can distract while bare bones do not attract.

The choice relies on the way you want to be perceived. Businesses that want to be recognized as fun and chic uses a palette of splashy colors while organization that wants to be taken seriously uses light-toned single or double color in their website. However, if you are confused what to choose then read the article to decide what suits best for your business.

The Layout
Web is a world of first impression- this means the colors, layout and its presentation is evaluated. Moreover, graphics give a pictorial representation to the content making it more appealing. Keeping your graphics to minimal designs will help you maintain the focus and attention of the viewer.
A designer should always understand that the first glance builds relationship with the user. The design or the graphics should be able to generate emotions of happiness, contentment, and enlightenment. This helps the user to connect with the overall experience.

The Content
Once you have said everything with your graphics and if it is intriguing-the visitor will go through the content. Here, the designer has to apply the typography rules to make the text readable and legible. Even in content, he has to keep in mind the aesthetics of the websites because it is not necessary that great information that is cramped will engage the reader. 

The User Interface
Once you have set the tone of your website with your words, it is time to build a strong user interface website. The UX design website helps in maintaining the appeal of the website. The UX should also go with the flow of the design, as the medium is highly interactive. A well-illustrated website with smooth user interface increases the value of the customer.

Keeping these 3 elements in mind, the designer will be able to attract a number of users to its websites making the experience worthwhile.

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