Wednesday, December 26, 2012

0 Why a Custom Logo Design is the best for your Business?

A logo design is the instant and most effective visualization of your company philosophy. It represents what your company stands for and what type of business it does. Designed appropriately, your business logo has the potential to attract and enhance potential customers while creating a positive first impression about your business. For existing customers, a good logo creates brand identity and loyalty, providing the look and feel of an established and professional business venture.

In short, we can say that a suitable logo is able to:

  • Define and establish your image.
  • Speak volumes about your business.
  • Create an impression for both potential and existing customers.
  • Set you apart from your competitors.

Once you are aware of the importance of a good logo, you should take every possible step to create a perfect one for your own business. Whether you are looking to launch your new business or re-establish your business image, a great logo can does wonders for your business.

Before you can find a graphic design firm to design your business logo, you need to choose whether you want a custom logo design or a DIY or ready-made logo for your business.

What is a ‘Custom’ Logo Design?

A custom logo design is the one that is ‘customized’ and ‘tailored’ according to your requirements. It is designed after analyzing your industry, business, company philosophy and message, key benefits, current trends etc. 

A logo that is tailor-made according to your business requirements is bound to create a long-lasting impression on the minds of your customers. There are a variety of online design agencies and graphic designers who can work on your custom logo through a quick process at affordable rates.

Getting Started:

When you are about to get started with your business logo, keep the following important things in mind:

  • Look at the logos by other companies in your industry. Observe your competitors’ logos. Are they too flashy, trendy or conservative? Think about how you are going to set your company logo apart from others.
  • Decide what message you want to communicate via your business logo. Is it professional, light-hearted, traditional or trendy? How does it relate to your target audiences? What can make your logo distinct and memorable?
  • Your logo should be functional. It should equally look great on a business card and on a sign board. It should be scalable and easy to reproduce.
  • Avoid using clip art.  Go for original and customized designs as they will create a memorable statement about your business.
  • Try to come up with a logo that is able to communicate your key business message in front of potential and existing customers.


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