“Of all God's gifts to the sighted man, color is holiest, the most divine, the most solemn.”
Colors make the world around us interesting to observe. With time, not only human beings have learnt to love the vibrance and vitality of the colors but also to communicate their thoughts and messages through the proper usage of all the colors. Marketers have also realized the impact of using colors for the communication of their brands. Nowadays, choosing the color scheme on your website can have a great impact on building a consumer’s mind about your brand’s personality and the reason for existence in the market. It is non-verbal way of communication at its best, while creating a physical and emotional response from the visitors.
Choosing the right combination of colors for your website is always the optimal goal of an expert website designer. It is a constant struggle between keeping the website attractive and catchy along with meeting the brand personality and communication profile.
It is also important to keep the demographics and psychographics of your visitors in mind while designing a website. Take gender for instance; it is a generally known and accepted fact that women are more observant of colors and contrast between different shades of the same color. A male visitor might classify a website of simply Light Blue color while a female visitor might easily observe the contrast used between Teal, Turquoise and Aqua on the same website. At the same time, a designer should not be prejudiced as to the obvious choice of colors only based on gender e.g. Pink will always appeal to the female visitors. As per a research by Color Assignment, while 57% of men do cite Blue as their favorite color, women are not far behind them with 35% citing Blue to be their favorite color too. These observations makes it the choice of colors an even more intricate job.
Colors not only make your website vibrant and eye-catching but they can be an important tool for differentiating your brand’s website from your competitors. With the right association of colors that your brand uses through all medium of communication, a visitor would easily recognize which brand a website belongs to even if the name or the logo of the website is not visible.
Take the famous international brand, Heineken – they have owned the Green color of their beer bottle and used that throughout heir brand’s communication. Similar prominence of green color is visible on their website hence making it easier for a consumer to relate as well as differentiate from its competitors.
Choosing the right color scheme for your website is of core importance especially in the times where the brand managers all over the world prefer the use of web and social media to the traditional means of advertising and branding. However, for the choice of right color scheme, the choice of an expert website designer is integral.
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