3 Is Logo Design a Corporate Identity of the Business or a Part of It?

Logo is a visual identity that represents a business in the market. The dictionary meaning of logo design is a symbol, sign or emblem. Businesses use distinctive symbols and typefaces to create a logo that represents their business. But, is it apt to build the corporate identity of the brand? Well it is not. Usually people do not understand the difference between visual identity and corporate identity and use them interchangeably.Corporate identity is the image built through consumer experience. A consumer goes through a complete cycle to consume your products or services. During this process, he/she interacts with your brand and develops a perception....

2 3 Things That Will Make Your Website Attractive

For people like us, prettier is equals to better but for designers it is a superficial approach for designing a website. Designers follow an in-depth strategy when creating a website as many aesthetically strong websites can result into poor user experience. If the colors or graphics are poorly used then they can compromise the usability of the website. So the question remains the same, how can we develop a website that attracts the visitors?To establish a great user interface, a designer does not have to go for bare bones. Even if the designer goes for bare bones, he may end up with a website that has decreased usability. It is because if he...