Imagine being a brand manager in the 1980’s – Would you have thought about the possibility of an ever-accessible medium of communication through internet that can actually help boost your brand presence and moreover, add to your turnover? Now it is not that hard to imagine with almost every brand having an online existence through its website and people placing orders with just one click of a mouse.
But the continuously evolving mediums of communications have added more value to mobile phone technology. With the increase in the use of Smart phones, mobile phones are not merely just a calling or messaging device anymore. People now prefer...
Saturday, August 18, 2012
Wednesday, August 15, 2012
0 Choosing the Right Color for Your Logo
What comes in your mind when someone says “Red”? Your answers might vary from emotional states, such as passionate or angry, to various things you use in your daily life, such as your favorite red shirt or a Chinese restaurant you visit often. Colors have the ability to create association in the human mind with people, places and things you find the color most prominently. That is the reason designers all over the world make use of the “Color Power” in their logos. Here are 3 reasons why you should be using colors as your aide while designing a lo...
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