Prior to commencement of discussion on the topic, first we need to know what custom logo design is and brand equity? – Separately.
Custom logo design means designing of logo as per the needs and requirements of a client with genuine creation process. This means that the logo has not been created using a template and it’s a unique creation altogether. There are online design companies which are providing genuine custom logo designing services which are credible and reliable with their designing and payment process, such as www.logodesignpros.com and www.infinitylogodesign.com