
The fresh design aims to optimize Bing's user experience, as Microsoft still wants its search engine to step ahead of Google.
Microsoft detailed a set of new and improved features for Bing that
the company hopes will position the search engine as a "next
generation" selection for users.
A redesigned logo, a re-made user interface and enhanced
search features indicate "the beginning of a new, more modern era for
Bing," wrote Lawrence Ripsher, Bing's user experiences general manager, in
the blog post.
One of the key changes is the amalgamation of two
features – Snapshot and Sidebar – which were introduced in 2012. Snapshot provide
factual,...